Stronger
business with
right content

JG Communication helps its customers to strengthen their business by creating right content to the right channel.

Content strategy and strategic content are the cornerstones of the company’s offering, supported by experienced and dedicated content-production and design teams.

JG Communication works with everything from content strategy to conceptual development and content production for all media – web, video, social media and print. The company employs 85 people from 12 countries working strategically and creatively to make content function in every relevant channel – internal or external communication, digital or printed, global or local.

Customers

Customers include Swedish multinational companies such as Ericsson, Skanska, Assa Abloy, Tieto, Vattenfall, PwC, DeLaval and Fortum.

“All of our customers have their own channels that they use every day to communicate with staff, customers, stakeholders and the general public,” says Christian Sahlgren, who became Managing Director of JG Communication in late 2012. “The challenge is to coordinate the content so that all activities follow the same strategy and support the company’s business objectives.”

JG Communication operates primarily in the Swedish market of content-based communication. According to Swedish Content Agencies, the market for content marketing and editorial communication in Sweden generates annual sales of approximately SEK 5 billion. The market has been growing steadily since its measuring was started in 2007, and the outlook for 2013 is also positive.

Year 2012

Year 2012 was a good year for JG Communication in terms of customer growth.

“By focusing our sales and marketing on content and strategy during 2012, we were able to encounter more strategic discussions with existing and potential customers. This led to many new assignments at a more strategic level than before and to new forms of collaboration,” Sahlgren says.

The company also carried out major changes in its sales structure and processes, with a stronger focus on inbound marketing and creating an organization with clearer goals.

“Our greatest challenge came during Q4, when we were forced to adjust our organization to address significantly reduced level of investment from our largest customer, Ericsson. Unfortunately, this led to the redundancy of 25 people,” Sahlgren says.

Year 2013

“We are looking forward to a successful year 2013 with a carefully packaged offering that provides added value for our customers,” Sahlgren says. “We are extremely committed to our objective of working at a higher EBIT level during 2013.”

“Our customers are choosing to work increasingly with digital communication, and the internet is becoming an ever-more powerful tool for companies. Companies are wondering how to use the social media in the right way. This means that our extensive digital competence is one of our greatest assets. We also believe that our strategic offering will create growth in the future.”

“There has been a lot of talk in recent years about how the boundaries between advertising, PR and communication are erasing. We have worked hard to define how we fit into this transforming ecosystem and what we should be doing. Our greatest future challenge is to find and engage the right people who can help our customers to reach their strategic goals – and also ours.”