Online marketing - an effective profit-maker
When online marketing is done correctly, a company can significantly improve both its turnover and profit.
When online marketing is done correctly, a company can significantly improve both its turnover and profit. Mikko Knuuttila, Country Manager for Finland at Klikkicom Oy, estimates that the fast growth in demand for high-quality and genuinely profitable online marketing services will continue.
Klikkicom’s online marketing services cover search engine marketing in its entirety, including search word marketing and search engine optimization (SEO), as well as web analytics and performance marketing. One common goal with all such services is to significantly increase the customer’s turnover and profit.
“We can see clear growth in the demand for performance marketing in Finland,” Knuuttila says. “Businesses want more benefit from online marketing that can be measured in euros.”
Performance marketing includes utilizing and optimizing all paid online channels in order to achieve the best possible result. All procedures in performance marketing are measured until the conversion, and media efforts are directed to the channels that make the most profit.
“At its best, performance marketing can multiply the benefits of a business’ digital marketing – with one investment,” Knuuttila says.
In particular, major brands and large and medium-sized companies, whose operations are largely based online, can significantly increase their sales with online marketing, according to Knuuttila.
Services are tailored according to the special characteristics of a company’s business operations and area of business so that they best meet the needs of the company.
When a company is building a new online service, such as a web store or another website, online marketing – and especially SEO – should be taken into consideration from the planning phase.
“This is the way to ensure the best possible profit from the investment,” Knuuttila says.
ABOUT OUR SERVICES
Building a brand
with video
Video is becoming an increasingly important means of communication, largely because it makes connecting with others easy and efficient.
Training, when and
where it’s needed
Online training is a cost-effective way to simultaneously train large numbers of personnel on matters that are important to an organization.
Pro bono work boosts corporate image
A part of good corporate citizenship is pro bono work, wherein a company participates in the social development of its operating environment.
Business areas 2012
Marketing Services
Strongly present in the Nordic region
Marketing Services comprises Citat Oy and Klikkicom Oy in Finland, Citat AB, Klikki AB, Mods Graphic Studio AB and an associate company Brand Systems International AB in Sweden, Citat Ukraine LLC in Ukraine and Klikki ApS in Denmark.
Editorial Communication
Content worth sharing
The business area comprises JG Communication AB in Sweden.
Publishing
Content, editing and distribution
The business area comprises Edita Publishing Oy and the National Centre of Professional Development in Education Educode Oy in Finland.
Print & Distribution
Versatile and efficient production services in print-related communication
The business area comprices Edita Prima Oy in Finland, Edita Västra Aros AB, Sandvikens Tryckeri AB and an associate company Edita Bobergs AB in Sweden.